Company Profile and Areas of Activity

Coral SRB d.o.o. Beograd, is the Shell Licensee of Shell trademarks in Serbia

Coral Serbia's vision

Coral Serbia’s vision is to be the number one company for marketing oil products in Serbia and the customer's first choice, with a human face and respect for the environment. Its strategy is to constantly enhance its services in order to meet the ever-changing needs of the market and its customers and to differentiate itself from its competitors at all levels. The company's daily operations, and those of its partners, are governed by the company's General Business Principles, centered mainly on the application of the principles of sustainable growth, development of a framework for health, safety and the environment, compliance with current legislation and development and implementation of an on-going corporate social responsibility program, which will respond sensitively to the contemporary problems of our society.

Coral, a proven pioneer and leader in the oil products sector

stands by the modern day consumers

readily meeting their every need

Main activities

Holding company, Coral S.A., constitutes the continuation of Shell Hellas, a company which operates in Greece since 1926. With approximately 780 retail stations operating under the Shell brand it has a market share of around 22% and is a leader in the Greek fuels market.

Coral Serbia has the license to use the Shell brand in Serbia. It operates 6 retail stations under the Shell brand in the country, which provide high level products and services. Its main activities involve the distribution and marketing of a wide range of oil products, including petrol, diesel and lubricants through its retail network.

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