Beograd, 20 June 2018
Coral SRB D.O.O Beograd, is making a dynamic entry into the Serbian market, having secured a Shell brand licence to operate retail stations under the Shell brand in Serbia.
The agreement includes support and know-how transfer in relation to products, technology and marketing, ensuring all the fuels and lubricants research and development taking place at a Shell global level will be transferred through the retail stations and benefit the Serbian consumers.
Leading differentiated fuels including Shell V-Power, a premium fuel co-engineered with Scuderia Ferrari will be immediately available to all motorists. Select convenience stores and other consumer services will launch soon.
Martin Lustenberger, General Manager, Licensed Markets, Shell Retail, said: “I am excited and proud that we are introducing Shell branded retail sites in Serbia. This long-term agreement with Coral will provide the Serbian market with Shell’s high-quality fuels and lubricants, excellent customer service and a range of convenience products and services designed to meet the needs of busy motorists and other customers on the go. I hope the customers of Serbia enjoy visiting a Shell branded petrol station”
The parent company, Coral S.A. (formerly Shell Hellas S.A.), has been operating in Greece since 1926. With approximately 700 retail stations operating under the Shell brand, the company has a market share that exceeds 20% and is a leader in the Greek market.
George Hatzopoulos, General Manager of Coral S.A., said, “We are pleased to be able to offer Serbian consumers top Shell fuels and global know-how in product and service development. Ongoing innovation together with the support of a robust Group of companies make for a unique partnership in our further growth.”
Coral aims to grow with targeted investments and development throughout the country with new centrally located retail stations through which it can provide quality service to its customers. Coral Serbia already operates 2 retail stations under the Shell brand in New Belgrade, at Gagarina boulevard and on E-70 highway, near Adasevci. Over the next few months, there are plans to open a third retail station in the country.
Eric Mano, Country Manager at Coral Serbia, said: “Our retail stations are designed to the highest specifications to provide comprehensive solutions for drivers through ongoing innovation, respect for consumers and social responsibility.”